Why Facebook Just Bought Parse, A Toolkit Loved By Mobile-App Developers

first_imgTags:#acquisition#app developers#Facebook taylor hatmaker Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Audit The Dos and Don’ts of Brand Awareness Videoscenter_img Guide to Performing Bulk Email Verification Related Posts Facebook has just acquired Parse, a popular suite of tools for mobile and Web app developers. The acquisition will serve Facebook’s mobile mission well, encouraging developers to build apps tied into the social network while easing the barriers to entry.Already, Parse has attracted interest from familiar names like Sesame Workshop, which makes a Cookie Monster app, and Carnival Cruises, which used Parse’s cross-platform tools to build its Ship Mate app.The acquisition suggests that Facebook wants brands like these to go beyond building Facebook pages and running ads to creating mobile experiences which generate activity on Facebook users’ profiles and news feeds. With this buy, rumored to be worth around $85 million, Facebook dives headlong into the nascent game of providing the technical underpinnings for apps, also known as the back end. Parse’s peers in this emerging mini-industry are companies like Stackmob, Kinvey, and Cocoafish, the latter of which Appcelerator acquired last year.Parse has an enthusiastic community of developers—and for good reason. The developer platform subtracts some of the nastier requirements of building apps, like server maintenance—ick! Instead, it lets app builders concentrate their energy around what matters – namely, developing an awesome user interface, or front end. We spoke with former Hipmunk mobile developer and user-experience guru Danilo Campos about what the acquisition means for developers loyal to Parse. “I hope the incentives are aligned such that Facebook wins when developers win,” Campos said. “It’s easy to get antsy when a [big company] buys up a gem. But I think Parse’s leadership is damn smart and if anything can navigate these waters for the best outcome, it’s them.”Facebook refused to comment on the deal’s terms beyond saying that “this is an acquisition – not a talent deal.” Facebook has bought some design- and mobile-oriented companies primarily to hire their talent while abandoning their products. That’s not the case here: Parse and Facebook says current products will be supported.According to Facebook’s blog:Today, we’re making it even easier to build mobile apps with Facebook Platform by by announcing that we have entered into an agreement to acquire Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers. By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.It remains to be seen if Parse, under Facebook’s wing, will maintain or extend support for competing social platforms like Twitter. Still, Facebook didn’t seem keen on messing with the Parse’s existing well-loved products and services.last_img read more

How I Read Books Now

first_img Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now I’ve stopped trying to read a lot of books. I used to read a book a week. I read a book a week outside of my assigned reading in college and all the way through law school. I read hundreds and hundreds of books, and I am happy I invested my time doing so (there are few investments with so great a return). But now I have different outcomes, so I read differently.I read to apply what I am learning to my life. That means slowing down and going over the same ground a few times.Read Through: First I read a book from cover to cover. I highlight passages I find interesting or useful, but I don’t spend any real time thinking about their value or how I intend to use them in the future. I read the book just as I would have in the past.Listen to the Audio Book: This isn’t always possible, because some books aren’t available in this format. But when they are this is my second pass. I listen to the book I just read on audio while I am running, showering, and driving. It’s amazing how different the book and the experience are when you listen to it being read to you. It’s passive, but for me it seems to multiply my comprehension and retention.Second Reading: After I have listened to the book, I read the book a second time. It’s a very different experience the second time through, especially having listened to it. Sometimes you can hear the author’s voice. This time I read with one single purpose that I have managed to capture in a single sentence: Now that you know this what are you going to do different?It’s one thing to read for pleasure and another altogether to read with intention of using what you read to improve your life. There isn’t any reason to pick up the next book if you haven’t implemented and executed what you learned from the book you just finished. It takes time to digest a valuable work and the ideas therein.Slow is fast, and fast is slow in all things worth doing well.Books are magic.Note: This isn’t worth doing unless you pick really powerful books. I just finished the audio book Essentialism by Greg McKeown. I’m on to my second read. After that, I am back to Antifragile by Nassim Nicholas Taleb.last_img read more

Smith’s status still unclear after early exit in TNT loss

first_imgPBA IMAGESTNT coach Nash Racela had little to say about the status of his import Joshua Smith after the KaTropa’s 125-101 Game 3 loss in the 2017 PBA Commissioner’s Cup semifinals Thursday night.“I don’t know. No idea. I can say something here, but I really have no idea,” Racela told reporters when asked for updates on Smith.ADVERTISEMENT 1 dead in Cavite blast, fire Lacson: SEA Games fund put in foundation like ‘Napoles case’ MOST READ Strizak fulfills championship demand from Pocari Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Heart Evangelista admits she’s pregnant… with chicken WATCH: Firefighters rescue baby seal found in parking garage Smith played a measly nine minutes on the floor, contributing just four points and seven rebounds before complaining about pain in his right foot and leaving the arena early.He left the game with 6:54 remaining in the second quarter as team doctors tended on his supposed injury, then exited to the dugout midway in the third period and out of the venue even before the game ended.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutRacela explained that it was a team decision to take Smith out of the court so that the medics can assesshis situation better.“It’s a decision by the team. We just want to make sure that he’s ok,” he said. Heart Evangelista admits she’s pregnant… with chickencenter_img Racela also didn’t guaranteed that Smith will be able to suit up for Game 4 on Saturday.“We’ll let you know if we get something soon,” he said.Without Smith, the KaTropa failed to match the mighty Gin Kings, with Justin Brownlee taking over in the first half and igniting the rout with a 61-47 halftime lead, which further ballooned to 32, 125-93, late in the game.In Racela’s eyes, though, coach Tim Cone simply just had the better gameplan for the game.“It’s a game of adjustments. Coach Tim made wonderful adjustments for this game,” he said.ADVERTISEMENT LATEST STORIES Don’t miss out on the latest news and information. What was glaring, however, was the discrepancy when it comes to fouls (TNT 30 – Ginebra 17) and free throw attempts (TNT 9 – Ginebra 29), which further made closing the series out hard for the KaTropa.“It’s hard to play in a game like this. You would really struggle. You saw the game, you saw the game,” said Racela, before citing Cone’s plea back in Game 3 for more fan support. “Coach Tim asked for help and he got his help today. It is what it is.”Sports Related Videospowered by AdSparcRead Next View comments What ‘missteps’? World’s 50 Best Restaurants launches new drinking and dining guide Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Gameslast_img read more